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Negotiation Tips from Subscribers of Shermans Executive Communicator.
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I
am not an attorney - but - I have found that often truth is very
helpful in negotiation. We often try to pretend that our weaknesses
do not exist (I guess with the hope that the other side is stupid).
Truth never hurts us. - Jim Turner
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Eight
Classic Negotiations tips - Julie
Denny, President, Resolutions
- Understand
the context of the negotiation. What's the history of the relationship?
What are possible internal problems your counterpart may be facing,
if you're operating in a corporate or institutional setting? Is
his or her organization's reputation at stake? Is he or she new
in the job and eager to make a good impression among his peers
or management? All of these issues will have an impact on the
negotiation.
-
Be alert to cultural differences. Comfortable physical distance
between one another, eye contact or lack of eye contact, vocal
volume may be culturally related. And any may create misperceptions
during negotiation, if not understood.
-
Don't belabor a point. Making the same point over and over again
frequently can have a polarizing affect. It says you don't think
the other person understood, which means he or she wasn't listening,
isn't very bright, needs reminding, etc., etc., etc. The other
person may react negatively to all this repetition and become
more opposed to your request than at the outset.
-
Listen. You want as many options on the table as possible. To
get there, you need information. And you learn, not by talking,
but by listening. That's why we have two ears and only one mouth.
-
Don't be afraid to play dumb. "Help me understand better
what you mean by...," is a great question. Then be prepared
to listen to the answer.
-
Be quiet. We all abhor vacuums, so we speak when there's silence.
How about letting the other guy break the silence. Again, you'll
get information you may not have.
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Validate his or her point of view. This does not mean you agree
with it. This means it's a reasonable valid point of view for
the other person. Simply rephrasing that point of view and telling
the other person you'd probably feel the same way if you were
in his or her shoes, then not saying anything more, is a great
trick for opening up the dialogue. Encouraged by your response,
the other party may return the favor and tell you that your point
of view has some merit too. Either way, you usually will experience
forward movement in your discussions.
-
Anticipate objections and integrate responses into your discussion,
before the objections are raise
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Establish
Expectations Immediately And Visualize Success For The Other Party
- Sammi Soutar, President, Able Management Solutions
In
my experience, it is important to establish first the process by
which the negotiations will proceed. Ascertaining in advance that
all concerned are comfortable with the format, the "rules of
the game." Having a pretty clear understanding of one another's
preliminary expectations ensures the discussion(s) will proceed
with greater candor and trust.
Next,
I visualize what success will mean to the person or group seated
at the table across from me and incorporate that perception into
our dialog. It sends a signal, be it ever so subtle, to the other
party that I'm not there to "slash and burn," but sincerely
want to work out a resolution that is mutually satisfactory.
If
I'm getting a sense that the discussion has become circular or "stuck,"
I ask key questions or offer suggestions that will uncover any remaining
fears and reservations the other parties may have. Then
I work
to help them get "unstuck."
As
soon in the discussion as seems appropriate -- the sooner the better
-- I address those concerns and focus on neutralizing them, so that
we can keep the negotiation moving forward and avoid talking in
circles, as often happens when one or more parties are holding back.
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Offer
Choices - Leslie Franklin, Director of
Marketing, Great-West Life & Annuity Insurance Company
This
technique has worked equally well with vendors, coworkers, employees,
and even my two-year-old son: When I have to be firm and say no,
I also offer up something I can say yes to. (No, you cannot wear
your pajamas to school today. But you can wear them all day Saturday
if you want.) That way, I can present a win-win yet still hold
my ground.
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Be
Prepared to Say "NO" - Jodie Slaughter, President,
McKinley Marketing, Inc.
This
is a rather sad commentary but things always seem to go better
when I am prepared to say no. I recognize thats the opposite
of working towards the win-win, but if your counterpart isn't
committed to your winning, too, then you can say, "Maybe
we shouldn't be doing this." That shows them that what they
have proposed really can't work for us and we're not going to
get involved in things that don't work. Not a good tactic for
people who must reach resolution to survive, i.e., unions and
management, but it can work for business people selling something.
If we can't sell our services at an equitable price, terms, etc.,
then we shouldn't sell to that customer.
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Know
Your Limits - Dr. Kris Keller
Enter
every negotiation with a clear definition in your own mind of
what your limits and goals are. At the very least, know what you
want and what you would accept. Then approach the other party
with the spirit and goal in your heart that you want to help them
get just what they want. And help them do that, as long as it
falls within your own pre-set requirements.
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Build
Relationships - Jim Tudor
I
have found using empathy is the best tool for negotiating. Put
yourself in the other person's shoes and ask yourself if this
person is sincere and genuinely trying to create a win-win situation?
Negotiations should always be used to create good long-term relationships.
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Deal
With Expectations First So Conflict Is Rare
- Dr. Julie Martin
Be
FULLY prepared for negotiations before you ever get to the negotiations
table. This means cover all your basis before you have to run
to those bases.
For
instance, our staff lets every patient know exactly how they are
covered by insurance and their payment responsibilities. We then
record that conversation in the computer by time, date, and the
name of office worker who spoke with the patient. These documented
conversations have solved many potential problems before they
became conflicts.
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Military
Quote that Guides Negotiations - Nick Cavalaris, Esq.
This
isn't a tip but I heard a retired military officer recently give
his opinion on TV about negotiating with terrorists and Saddam.
He said, "you don't get what you deserve, you get what you
can negotiate." I found that comment to be thought provoking
and applicable to the practice of law.
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Build
Non-Performance Penalties - Virginia May
I
don't need any credit for this "tip"; it was not original
with me. I learned it from a counselor years ago when our first-born
son was testing all his limits. It applies equally well in the
negotiation or managerial arena as well, I have found: Don't exert
controls, build non-performance penalties or devise other types
of performance consequences that negatively impact you (or your
company) more than the other person (or their company) either
financially, workload or otherwise.
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Use
the "Rocky" Strategy: Control the Process
- Tom Snide, President, TCS Software
When
negotiating in a conflict, one good strategy that I use I call
the 'Rocky' strategy. That is, let the other party do all the
swinging first. Then, once they've taken a particular stand, it's
much easier to identify their position, their strengths and weaknesses,
and custom-tailor your response to exploit that knowledge. The
fundamental key is to never get into a defensive position. The
best way to do this is to 'return punches' with questions. Asking
questions is key. "He who asks the questions controls the
conversation."
In
a sales-related negotiation, the key is to know how the cards
will be played and what your bottom line is. Then be willing to
walk if you don't get your bottom line. Don't let others control
the process. You must control the entire process. If you have
the facts laid out in order before you start, you can stick to
your process and not get side-tracked by others or by your own
emotions.
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Offer
Choices To Your Kids Or As A Deputy Sheriff! - Lynda S. O'Connell,
Executive Director, Virginia Community Policing Institute
When
I was a child, I drove my parents crazy. Im the oldest of
two girls and am frequently referred to as "the experimental
child". Apparently, around the age of 5 or 6, my parents
decided that they would take a parenting program called "The
Step Program", which was offered at the elementary school.
After the first year, they actually taught the program. Obviously,
they loved it, but my sister and I hated it. Our rule of the house
was over.
I
cant recall all of the details, but the basic premise was
this: Never argue with your child, just offer them choices. For
example: "You can either clean your room and then go out
to play or you can not clean your room and sit in there by yourself
until dinner. Its YOUR choice." (I always hated the
choices.) My parents always reiterated this point when I started
complaining. Theyd say: "Its your decision. You
have the alternatives and you can choose whichever option youd
like." All the while, theyd smile and never even raise
their voices. Thats one of the keys to doing this correctly
- you cant let the other person see that theyve upset
you. You just have to present their choices and seem as if either
choice they make is fine with you.
I
soon started using this tactic on my friends and even myself.
(Although for myself, its more of a motivational tactic.)
When I became a deputy sheriff, I used it on the street. For instance,
when responding to a drunk in public call, I might tell the person
"Its really very simple. You have a choice. You can
either take your drink inside and settle down, or you can keep
arguing with me and go to jail. Its YOUR choice." All
of this said with a smile of course!
The
tactic can be used in varying degrees of subtly and is more appropriate
in some instances than others. However, when used correctly, it
is INCREDIBLY EFFECTIVE. I use it all of the time now with all
types of dealings. My daughter is only 9 months old now, but I
plan to drive her crazy with this tactic when shes older.
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Answer
Questions With Questions - Carolyn Davidson, Coldwell Banker
It's
fun to keep the conversation of negotiating - progressive by always
asking a question with a question - such as - (you ask) "Carolyn,
what do you think your buyer might pay?" My response would
be - "Rob, what do you think my buyer would like to pay?"
With every question you ask - I can respond back with a question
so that I'll never have to accept the actual "blame"
if anything goes wrong.
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Critical
Negotiation Steps - Susan Schubert, Schubert-Kravitz Associates
Do
lots of research prior to the face-to-face meeting. Before you
start, be clear about what's most important to you and to the
other party(ies). Leave the "small stuff" for later.
Always start out by clarifying purposes and interests. Keep calm
and cool. Do your negotiations in small steps but be persistent.
Clarify as you go -- ask questions and re-state to be sure everyone
understands what's being said. End up with an action summary -
preferably in writing. Follow up. Get outside help if you need
it -- such as an experienced facilitator.
Copyright
2001 Sherman Leadership Group
You can reprint any part of this posting with the following attribution:
Sherman's Executive Communicator. Subscribe for free at www.ShermanLeadership.com.
Rob
is author of Sherman's 21 Laws of Speaking:
How to Inspire Others to Action
Selected as Book of Month for February 2001 by InterNet Services
Corp.
To order Rob's book for $14.95 plus $3 S/H, call toll free (877)
532-3372. Ohio residents add $.86 sales tax.
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